Posted on April 17, 2026

Did you know that your imagination can influence your brain

Did you know that your imagination can influence your brain more powerfully than sheer willpower

When the imagination and willpower are in conflict, it is always the imagination which wins”.

When we try to force ourselves to stop a fear, “don’t be scared,” “just calm down”, we rely heavily on the thinking part of the brain (the prefrontal cortex).

But fear, anxiety, and trauma responses are driven by deeper brain systems, especially the emotional center (the amygdala).

The brain often responds to imagined experiences in ways similar to real ones.

Brain imaging studies show that when a person vividly imagines a situation, many of the same neural circuits activate as if it were actually happening. This is one of the reasons techniques like guided imagery are used in treating phobias and post-traumatic stress.

Over time, repeated safe imagination can gently retrain how the brain responds.

This idea isn’t entirely new. Over a century ago, Émile Coué spoke about autosuggestion, the practice of repeating positive, calming thoughts to influence the mind. While simple in wording, modern neuroscience suggests there may be real brain-based mechanisms behind it.
So instead of telling a child (or yourself), “Don’t be scared,” it can sometimes be more helpful to guide the brain differently:

“Let’s imagine this going well.”
“What would feeling calm look like?”
“Let’s picture a safe outcome.”

Because the brain does not only learn from reality. It also learns from what we repeatedly imagine.

Have you ever noticed your mind reacting to something that hasn’t even happened yet? That’s the power of the brain at work.